Kids Clear™, by Evenbetternow LLC, is 100% pure sodium bentonite clay which has the highest cation exchange capacity (CEC of 98-107 meq/100g) or "pulling power" for attracting toxins of any bathing clay that we tested on the market. This clay is a high purity air-classified sodium bentonite (sometimes referred to as sodium montmorillonite), selectively mined, consisting of micronized particles that exist as a free-flowing powder. Bathing in sodium bentonite clay helps to support the body's natural detoxification processes and pathways to eliminating harmful toxins from the body.